Don't fake real beauty

Dove's ground-breaking campaign for Real Beauty is worldwide. The above advertisement was created as part of the North American campaign, by the Ogilvy office in Toronto. It's great to see the beauty myth spotlighted in the mainstream and by such an influential brand, but I wish the campaign was as honest in other parts of the world.

Selva, show us that Hong Kong's Real Beauty campaign is all talk no action with images like this:

Those models look no different to me than the ones in "fake" beauty campaigns: thin, fair-skinned, flat stomached, long hair. Simply put, they all look the same. Real beauty is conformity, according to Dove Hong Kong.

I wonder what the marketers were thinking when they chose the images for the local campaign. Did they say, "let's give that one on the left a tiny bit of pudge for some edge to show we care about real beauty and self-esteem — but not too much." As a consumer, it's insulting and as a result I trust Dove less because of its Hong Kong campaign.

mp3: Hawksley Workman - "Your Beauty Must Be Rubbing Off"

Comments

[rachael]

i think hk is not grown up enough to deal with body images other than thin. they seem to vehemently attack people who don't fit the ideal.

the website for the campaign is pretty disappointing too! one curvy lady, and there's another with short hair, and that's about the gamut of different kinds of women. i think dove was just afraid of tipping the balance...