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  • Andrea Chiu
    — a writer, journalist, music fan, nomad

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August 31, 2004

Much birthday? Much Forgotten

Wouldn't it suck if you were turning 20-years-old and no one noticed. That's what happened to MuchMusic. Remember our nation's music station? Apparently it's out of the teenage years and into the twenties. But the only one celebrating is MuchMusic itself.

But as their own on-air celebrations came on the screen, all the happiness and ego-boosting comments referred to what I think of as the good ole days of MuchMusic. The days before Much in Your Space, Fandemonium, Newlyweds and those other shows that have barely anything to do with music. Back in the day it was Steve Anthony, Erica Ehm, Michael Williams, Sook-Yin Lee and Master T who were keeping it real. Back then Much was good because it wasn't like MTV. It was live and the VJs were doing real interviews with musicians. The programming and the personalities were true to music. Now, it's the opposite. MM is almost a carbon copy of MTV and with the bland personalities of its VJs (minus George), I can't tell if Much has become crappy or if I've just outgrown it.

I secretly hope that MM's current state is one of those teenage phases. Perhaps MuchMusic will do some maturing in its twenties and come into its own.

Links:
"Master T Explains His Success" — an article I wrote a long time ago right before Master T left MuchMusic.

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